[ THE HUMAN BEHIND THE LAUNCHES ]

Andrew

FOUNDER, PEATES·SINCE 2014

Andrew founded Peates on a simple grudge: boring never sold anything. Since 2014 he's been making things people actually watch — and for the last stretch, pointing that obsession at SaaS and AI startups whose launches deserve better than a quiet Tuesday post.

Under his direction, Peates has made launch films and demo videos for teams like Higgsfield, Lovart, invideo, HÖR Berlin, and OpenArt, and built a 140,000-strong first wave on Instagram that ships with every Organic Launch Campaign. Peates founders have been featured in Forbes, USA Today, Business Insider, the New York Weekly Journal, and the London Daily News.

He writes the Peates Journal — field notes on launch films, demo videos, creator distribution, and launch day choreography. Reach him at andrew@peates.com or book a call.

Everything Andrew has written

SaaS Launch Video Playbook 2026: Make It Unskippable

Your launch gets one shot at the feed. Here's the full playbook — the five-beat anatomy of an unskippable launch film, the right cut for every channel, and the synchronized drop that makes algorithms pay attention.

6 MIN READ

Product Launch Strategy: Why Timing Beats Budget

Teams spend six weeks on the video and six minutes on the moment. Here's the run-of-show thinking that turns a launch into a spike the algorithm can't ignore.

6 MIN READ

Viral Product Launch: How to Engineer One Without Paid Ads

Nobody goes viral by accident twice. The launches that "blow up out of nowhere" are choreographed down to the hour — here's the full engineering manual: spike theory, creator networks, founder distribution, and the 48 hours after.

7 MIN READ

SaaS Demo Videos That Convert: An Anatomy Lesson

Feature tours die at eight seconds. Here's the job-first anatomy of a SaaS demo video buyers actually watch — and act on.

6 MIN READ

Your launch gets one shot.

One intake form between you and an unskippable launch.

Start your launch →