[ SAAS LAUNCH ADS ]
Launch films
Demo videos
Organic campaigns
Your launch gets one shot. We make it unskippable.
Peates is the studio behind the launches you didn’t scroll past. Launch films engineered for virality. Demo videos engineered for conversion. Zero corporate cringe.
[ THE COMPANY WE KEEP ]
You’ve seen our clients’ launches. That was us.
Lovart
STATIC WALL. NO CAROUSEL. THEY EARNED THE REAL ESTATE.
[ THE PROOF ]
Can video really move pipeline? Press play. You tell us.
DRAG OR SCROLL →
[ WHAT WE MAKE ]
Two weapons. Pick your fight.
W–01
Launch videos
built for virality
The 60 seconds that decide whether your launch trends or tanks. Scroll-stopping, screenshot-able, engineered to make the algorithm do your marketing for you.
- → LAUNCH DAY HERO FILM
- → CUTDOWNS FOR X, TIKTOK, LINKEDIN
- → CREATOR-READY ASSETS
W–02
Demo videos
built for conversions
For the buyer who’s interested but not yet convinced. We turn “what does it do?” into “where do I sign?” — without a single boring frame.
- → WEBSITE HERO DEMO
- → FEATURE WALKTHROUGHS
- → SALES-CYCLE CUTDOWNS
[ HOW IT WORKS ]
From one intake form to “wait, this is everywhere.”
PHASE 01 — THE BRIEF
Discovery & Strategy
One intake form. That’s all it takes for us to get deep inside your product — how it works, who it’s for, what makes it different. From there we lock the creative direction and map exactly what we’re building together.
- → ONE INTAKE FORM, ZERO MEETINGS-THAT-SHOULD-BE-EMAILS
- → CREATIVE DIRECTION, LOCKED
PHASE 02 — THE BUILD
Production
Our creative team spends days inside your product — digging through Reddit, competitor content, and user feedback to find exactly what your buyers care about. Script first. Your approval second. Storyboard third. Then our motion designers take it home and hand you a finished launch or demo film.
- → SCRIPT → YOUR APPROVAL → STORYBOARD → MOTION
- → RESEARCH RECEIPTS INCLUDED
PHASE 03 — THE NETWORK · RUNS IN PARALLEL
Influencer Management
Organic Launch CampaignWhile production runs, our influencer team is already working. We research, vet, and lock down the right creators — people whose audience matches your exact buyer. By the time your video is ready, your distribution network already is too.
- → CREATORS VETTED, NOT VIBED
- → AUDIENCE = YOUR EXACT BUYER
PHASE 04 — THE DROP
Launch Day
Organic Launch CampaignYour video, your creator network, your personal network — investors, teammates, early users — one synchronized drop. The algorithm sees a spike. The spike is what turns a good video into a viral one. That’s not luck. That’s choreography.
- → EVERYTHING DROPS AT ONCE
- → THE ALGORITHM NOTICES. EVERYONE NOTICES.
[ PEATES VS. THE USUAL SUSPECTS ]
In-house, agency, or freelancer? None of the above.
WHO'S MAKING YOUR LAUNCH?
SPEED
CRAFT
VIRALITY
DISTRIBUTION
STRATEGY
Peates
A launch studio with a creator army on retainer. Strategy, film, and distribution shipped as one synchronized move.
In-house team
Your designers are great — at everything they’re already buried under. A launch film is a specialist sprint, not a side quest.
Traditional agencies
Eight weeks of discovery workshops and the video still opens with a drone shot. Slow, costly, allergic to internet culture.
Freelancers
One person, one style, one calendar. Great — until your launch week collides with their other client’s launch week.
AI tools only
Fast, cheap — and it looks fast and cheap. No taste, no strategy, and no army to put it in front of anyone.
SCORED HONESTLY. WE EVEN GAVE THE ROBOTS A POINT.
[ RECEIPTS ]
Our founders keep ending up in the news.
(We keep pretending it’s no big deal.)
New York
Weekly Journal
Weekly Journal
[ THE FIRST WAVE ]
Your launch doesn’t start from zero.
0+
STRONG ON INSTAGRAM — AND GROWING DAILY
That’s not an audience. That’s a standing army with a feed. They see our work before your launch even goes live — and when it drops, they’re the first wave. The early spike the algorithm reads as “this is a moment.”
March with us
[ ASKED CONSTANTLY ]
Questions founders ask us at 2am.
What’s the difference between a launch video and a demo video?
A launch video is built for virality — the 60 seconds that make your launch trend instead of tank. A demo video is built for conversion — it turns “what does it do?” into “where do I sign?” for buyers who are already interested. Most launches need both: one to pull the crowd in, one to close it.
Do you handle distribution, or just make the video?
Both. For Organic Launch Campaign clients, our influencer team researches, vets, and locks creators whose audience matches your exact buyer — while the video is still in production. On launch day, your video, the creator network, and your personal network drop in one synchronized moment. We also bring our own standing army: 140,000+ strong on Instagram.
Who is Peates for?
SaaS and AI startups that refuse to ship boring — from seed-stage teams launching their first product to established companies like Higgsfield, Lovart, invideo, HÖR Berlin, and OpenArt. If your product is genuinely good and your launch deserves to be loud, that’s us.
How does the process start?
One intake form. That’s everything we need to get inside your product — how it works, who it’s for, what makes it different. From there: creative direction, script, your approval, storyboard, motion design, finished film. Book a call and we’ll scope your launch on it.
Why not just use AI video tools?
Use them — we do too, where they help. But AI tools alone give you speed without taste, and a video without distribution. Nobody’s algorithm rewards “technically a video.” The spike that makes launches go viral comes from craft plus a creator network plus synchronized timing. That last part is choreography, not a prompt.
Make videos your mom
would repost.
One intake form between you and an unskippable launch.
Start your launchGRAB A SLOT — OR EMAIL ANDREW@PEATES.COM